The smell of an excessively sweet perfume is the only thing that reveals the presence of Kim Kardashian West under the cloud of bodyguards, police, advisers, journalists, volunteers and organizers of the World Congress of Information Technology (WCIT), for their this week in Yerevan, the capital of Armenia. The reason why the influencer is here is not overly clear, beyond his brilliant use of social media and his declared love for the homeland of his paternal family.
This small country, of three million inhabitants and no bigger than Galicia, experienced a traumatic conflict that ended the lives of one and a half million people between 1915 and 1923, in what Armenians call genocide and the Turks called "civil war". So far, fewer than 30 countries have recognized this genocide, and personalities of Armenian origin, such as Kardashian herself or members of the System of a Down group, invest a lot of time and money in pressuring other celebrities and governments for that list of countries increase,
Armenia proudly celebrates these days a technological event that brings together almost 3,000 people from 70 countries and that, in addition to Kardashian, has brought together other celebrities of Armenian origin such as Alexis Ohanian, founder of Reddit and husband of Serena Williams, or the entrepreneur Gary Vaynerchuk, a true personality in this country and whose presence has awakened in this event almost as much anticipation as that of Kardashian.
A thunderous ovation greeted the businesswoman when she entered the huge main hall of the congress. "A technology conference in Armenia! There's nowhere else I'd want to be," he said, on arrival, amid applause and cheers. Magdalena Yesil, Armenian author of the book How smart women win in the new economy, interviewed Kardashian, which he described as "the new custom economy", as he has managed to set up several businesses based on his 250 million of social media followers,zoom in Kim Kardashian, in her talk at WCIT 2019 in Yerevan, Armenia. Reuters
"We want to get into your brain, Kim, know how you built your franchise and how you kept it," Yesil asked. "I always knew I wanted to be on TV," she mused. "I wanted to be on realities, I watched The real world I was and I was telling my brothers that I wanted to do just that... But I never had a plan or a goal. I'm very organized but I never had a strategy," he added,
Kardashian spoke for almost an hour about her work as an entrepreneur, and also about her life, while she was often interrupted by the applause and cheers of a dedicated audience. "I think life is adapting to opportunities. Finding my power and trust was the product of an evolution, and I had to do it in front of the whole planet," he said, in a calm and safe tone. He added: "The main message I want to give everyone, especially women, is that it's okay not to know where you're going and think about it on the fly. You don't have to know everything." "We women are too perfectionist," she said, to which she replied, laughing: "Well, that's because you don't know my husband." zoom in Kim Kardashian, taking a selfie with her followers at WCIT 2019, in Yerevan, Armenia. Reuters
La celebrity also spoke about his intense use of social media and the lack of intimacy that he can assume: "At first I didn't know what privacy meant, it seemed good to me that everyone knew every detail of my life, but as I got older I started to give it importance, and now I only share what I want to share, especially since I know that if I do, it will be there forever. With so many eyes staring at you, safety can be a problem. I'm very cautious, especially now that I have children."
Kardashian also spoke of her business, specifically the line of sashes (called by her "shape sculptors") she has just launched. He explained that he barely delegates; she has a team of only four people, she doesn't work with any agency, and she oversees every aspect of the business in meetings at her home, from the launch campaign image to the boxes that wrap the product or the influencers to which she sends samples. "I created my first makeup when I was 14 and dyed my skin-colored sashes with tea bags. I was clear that I wanted my company to be inclusive, for women like me and my sisters, so I've released nine different colors, for all skin types."
Kardashian said he was aware of the constant interaction of his personal and professional life: "My brand is part of my life. My fans don't want to see only my products, they want to see how I use them. All of that goes together and I think I can find a way to balance it." The influencer was defined, above all, as a perfectionist and was very confident in what he does. "I'm not too worried about the numbers of followers and likes, I try not to think about it too much, because I think it's not very healthy." He said he controls a lot of what he says in networks to avoid "negativity." "What worries me most in the world is to be kind," he explained, amid applause,
"Kim, we love you" constantly interrupted the celebrity. Kardashian has traveled to Armenia with his sister Kourtney and three of his four children, who he has baptized in this country. The influencer said she was "very proud" that her family knows the country of origin of her father, attorney Robert Kardashian, known because she was part of the team that defended O.J. Simpson. "We will treasure these memories throughout our lives," he said, explaining that he returns with four ideas for new business, including a fragrance based on Armenian flowers. And he ended up with a personal reflection for his yo teenager. "I'm 38 years old and I started law with 37. It's never too late. And have fun in life!" The celebrity and influencer who has helped to define both concepts left the stage of Yerevan's Karen Demirchyan center amid cheers and applause, and left the building as it came: wrapped in a cloud of bodyguards, curious and a perfume too sweet,